Product Strategy & Operations Lead (Ad Performance)

Join Roku as a Product Strategy & Operations Lead for our performance advertising business. In this high-impact role, you will drive product strategy through market analysis, competitive intelligence, and go-to-market execution. You will develop scalable frameworks to unlock revenue growth, act as a key strategic partner, and own the commercialization and triage work for our performance advertising platform. This position offers a range of benefits, including medical, wellness, and financial benefits, unlimited paid time off, and work-from-home opportunities.

• Develop and operationalize scalable frameworks to unlock revenue growth across Roku's performance and growth advertising portfolio.
• Act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps.
• Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one.
• You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell
• You've worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale
• The ideal candidate has built or scaled performance advertising products in a digital platform environment
• Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes
• Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks
• Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
• 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising
• Exceptional communication and influence skills, highly analytical, detail-oriented
• Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility
• Experience managing performance budgets with an understanding of how decisions are made for budget and optimization