Senior Manager of Copywriting

Join Roku's Brand & Creative Studio as a Senior Manager of Copywriting. In this hands-on creative leadership role, you will craft and evolve Roku's brand voice, drive idea-led creative work, and manage a team of copywriters and strategists. You will collaborate cross-functionally, develop messaging frameworks, and elevate creative quality. The ideal candidate has 10+ years of experience in creative copywriting, a strong understanding of brand voice and storytelling, and experience leading or mentoring writers.

• Lead the copywriting discipline within Roku’s Brand & Creative Studio, crafting and evolving Roku’s brand voice.
• Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
• Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation.
• The ideal candidate is both a strong conceptual thinker and a team leader — someone who can zoom out to define the big idea and zoom in to craft the words that bring it to life
• They are comfortable navigating ambiguity, aligning stakeholders, and championing great creative work through collaboration, clarity, and craft
• Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences
• Bilingual English/Spanish preferred (fluent in speaking, reading, and writing)
• Strong understanding of creative briefs, positioning, and insight-driven ideation
• Experience collaborating closely with art directors and designers to produce integrated creative work
• Well-rounded writing background including video, digital, product marketing, and integrated campaigns
• 10+ years of experience in creative copywriting, with significant time in agency or agency-like environments
• Experience leading or mentoring writers and contributing to a high-performing creative team culture
• Comfortable working in a fast-paced, iterative environment with shifting priorities
• Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders
• Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution