Senior Product Manager (Ads Targeting & Audience Activation)

Join Roku as a Senior Product Manager for Ads Targeting & Audience Activation. In this role, you will own the audience product surface end to end, set the strategy for audience availability to advertisers, shape Roku's modeled audience strategy, expand audience portability, land new targeting signals, drive product investments for faster targeting setup, and define success metrics for targeting. You will work cross-functionally and have a strong analytical background.

• Posséder la surface de produit d'audience de bout en bout, y compris la création, la curation, le cycle de vie, la découvrabilité et l'activation des segments.
• Définir la stratégie pour la manière dont les audiences de Roku sont mises à la disposition des annonceurs et des partenaires, y compris la gouvernance, la propriété et l'accès basé sur les rôles.
• Conduire les investissements dans le produit qui rendent la configuration du ciblage plus rapide, plus fiable et plus autonome pour les équipes internes et les acheteurs externes.
• AI fluency — fluent use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings
• Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths
• Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments
• Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost
• 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus
• Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners
• Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement
• A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance