Senior Product Manager (Ads Targeting & Audience Activation)

Join Roku's Ads Targeting and Audience Activation team as a Senior Product Manager. In this role, you will own the audience product surface end to end, set the strategy for audience availability, shape Roku's modeled audience strategy, expand audience portability, land new targeting signals, drive product investments, and define success metrics for targeting. You will work cross-functionally with engineering, data science, sales, partnerships, and privacy/legal. The position offers medical, wellness, and financial benefits, unlimited paid time off, and work from home opportunities.

• Posséder la surface de produit d'audience de bout en bout - création, curation, cycle de vie, découvrabilité et activation.
• Définir la stratégie pour la manière dont les audiences de Roku sont mises à la disposition des annonceurs et des partenaires.
• Conduire les investissements dans le produit qui rendent la configuration du ciblage plus rapide, plus fiable et plus autonome.
• Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths
• A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance
• Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost
• Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners
• AI fluency — fluent use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings
• Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement
• Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments
• 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus