Senior Director of Performance Marketing

Join Housecall Pro as the Senior Director of Performance Marketing, where you will lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth. You will oversee a team of marketing professionals and manage various performance marketing channels. Your role will involve optimizing marketing efforts, launching new marketing channels, and collaborating with cross-functional teams to maximize ROI and drive the company's growth.

• Definir la visión y la dirección estratégica para el marketing de rendimiento, impulsando el crecimiento y la adquisición de clientes.
• Supervisar la ejecución de medios pagados, incluyendo búsqueda pagada, redes sociales, publicidad display y marketing de afiliados.
• Proporcionar liderazgo, mentoría y desarrollo continuo de carrera a un equipo de alto rendimiento en marketing de rendimiento.
• Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages
• Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines
• Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
• Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, <Funnel.io>)
• Bachelor’s degree in Marketing, Business, related quantitative discipline, or equivalent work experience
• Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale
• 15+ years of experience in performance marketing, digital advertising, or a related functional growth field
• 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams
• Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
• Exceptional strategic and critical thinking skills with a relentless results-driven execution mindset
• Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories
• Outstanding cross-functional relationship management skills to seamlessly influence outcomes in a highly matrixed workspace
• Highly adaptive to rapid ecosystem changes, algorithm updates, and shifting corporate priorities
• Deep user empathy and dedication to learning the unique business patterns of home service trades professionals