Influencer & Brand Partnership Manager

Join Okta's Brand Strategy team as an Influencer & Brand Partnership Manager. In this role, you will own and run high-potential brand partnerships and build Okta's first real influencer and creator program. You will create integrated campaigns, assist in partner amplification, and partner closely with Demand Gen and Comms. You will also measure and report on performance and help define a new channel in Okta's brand advertising mix.

• Own and manage brand partnership campaigns, from concept to execution, ensuring alignment with Okta's brand and messaging.
• Build and scale Okta's first real influencer and creator program, designing its structure, cadence, and budget allocation.
• Measure and report on performance of partnerships and creator programs, using insights to refine and improve strategies over time.
• You can approach work with the big-picture and tactical details in mind. You can take a business goal and turn it into compelling campaign activities.
• Comfort turning ambiguous, still-forming programs into a clear plan and operating model
• Experience partnering across creative, demand gen, and communications teams to connect brand-layer work to the rest of the marketing funnel
• Comfort operating with real ambiguity on the newer, less-defined parts of the role
• Strong relationship management skills, both with external partners and agencies and with internal cross-functional teams
• A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner
• The judgment to keep a brand's presence prominent inside someone else's world or someone else's content
• Experience running brand partnerships, sponsorships, or influencer and creator programs, ideally in a B2B or technology environment
• You like to move fast and get things done, even if you don't have all of the resources at your disposal
• Strong campaign thinking: you plan content, distribution, and measurement together rather than treating them as separate steps