Vice President of Strategic Events, Experiences & Customer Marketing
Okta · San Francisco, United States
About The Role
Join Okta, a leading identity and security company, as the Vice President of Strategic Events, Experiences & Customer Marketing. In this role, you will be responsible for creating world-class physical and digital experiences that strengthen Okta's market leadership, deepen customer relationships, accelerate pipeline and revenue growth, and inspire our global workforce. You will oversee Okta's flagship customer conference, Oktane, and the company's broader external event portfolio, customer marketing organization, global brand partnerships, and critical internal milestone events. You will report directly to the Chief Marketing Officer and lead a multi-disciplinary global team.
- Architect the Portfolio: Develop and execute a comprehensive global event and experience strategy aligned directly with corporate growth objectives, product launches, and brand priorities.
- Elevate Oktane: Continue evolving Oktane as the industry’s premier identity and security event, positioning it as a must-attend annual gathering for enterprise technology leaders.
- Own the Customer Lifecycle: Lead and scale the global Customer Marketing organization, shifting from traditional reference management to an integrated lifecycle engagement strategy that drives net-revenue retention (NRR) and upsell opportunities.
- Executive Presence: Exceptional communication, emotional intelligence, and stakeholder management skills; comfortable advising and influencing C-level executives
- Customer Marketing Expertise: Deep understanding of modern B2B customer marketing frameworks, advocacy programs, customer community platforms, and customer lifecycle dynamics
- Proven Scale: A track record of successfully directing large-scale global event portfolios (thousands of attendees) alongside high-stakes internal corporate events (CKO/SKO)
- Analytical Mindset: Proven ability to connect creative experiences and customer marketing initiatives to hard business metrics (pipeline, retention, brand equity, and employee engagement)
- Operational & Financial Acumen: Experience managing significant, complex global budgets, vendors, and agency partners with a strict eye on ROI, data compliance, and operational excellence
- Experience: 15+ years of progressive leadership experience in event marketing, experiential marketing, customer marketing, or corporate communications within high-growth enterprise software, SaaS, or cybersecurity organizations
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