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Director of Product Marketing
Samba TV · Los Angeles, United States
About The Role
Join Samba TV as the Director of Product Marketing, where you will drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. You will collaborate with Product Management, Sales, and Services teams to achieve business objectives, develop marketing collateral, and establish thought leadership in the industry. This role offers a range of benefits, including health coverage, wellness perks, company equity plan, volunteer days, flexible time off, and team events.
- Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
- Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
- Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
- Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders
- 5+ years of experience in product marketing, with a strong preference for experience marketing to agencies and brands
- Passion for technology and innovation, with a deep understanding of market trends and customer needs
- Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability
- Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision
- Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences
- Bachelor's degree required; MBA preferred
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