Growth Marketing Manager (Campaigns)

Join our team as a B2B Growth Marketing Manager, where you'll be responsible for campaign creation and execution across multiple channels, personas, and products. You'll build the campaign calendar, enable sellers to follow up, and measure everything. This role requires a deep understanding of the industry, customer, and sales cycle, as well as experience with our marketing stack, including HubSpot, Demandbase, Clay, and Salesforce.

• Gérer la création et l'exécution de campagnes marketing B2B à travers tous les canaux, en veillant à ce qu'elles soient alignées sur les objectifs commerciaux.
• Collaborer avec les équipes de vente, de marketing produit et de marketing événementiel pour comprendre les lancements, le contenu et les moments à venir, et construire des campagnes en conséquence.
• Analyser les données de Salesforce et HubSpot pour construire des listes, comprendre les modèles d'achat et identifier les lacunes dans l'entonnoir.
• This isn't your first rodeo
• You've run this motion before on our exact stack — HubSpot, Demandbase, Clay, Salesforce with SFDC campaign attribution — and you have the campaigns to show for it
• You understand that everything is a signal, but not every signal is worthy of our attention
• You know how to collaborate with sellers, product marketers, and leadership to select the right signals and build campaigns against them
• Have experience with or strong aptitude for product-led growth (PLG) motions — you can think beyond traditional demand gen when the product supports it
• Understand ABM principles and can execute account-based campaigns that coordinate across channels and align with sales priorities
• Know how to design automations — triggers, branching, enrollment criteria, suppression — and can either hand off clean specs to ops or build them yourself
• Can independently pull data, build lists, analyze funnel performance, and spot patterns in HubSpot and Salesforce without waiting for someone else to run a report
• Are deeply collaborative with sales. You embed with sellers, listen to Gong calls, learn pain points firsthand, and build sales enablement into campaigns every single time.
• ABM is synonymous with B2B for you - you understand ABM motions and have demonstrated results in one
• Can build campaign strategies and calendars tied to quarterly targets — you think in terms of pipeline math, conversion rates, and funnel coverage, not just "content."
• Are AI-native. You use Claude, Cowork, or comparable AI tools daily. You have real examples of how AI has accelerated your campaign work. This is a strong preference
• Have a high bar for creative quality. Your campaigns don't look or sound like everyone else's. You find ways to break through
• Have 4–8 years of experience in B2B growth marketing, demand gen, or campaign management — with a track record of running high-velocity, multi-channel campaigns that generated measurable pipeline
• Can work with design tools to create on-brand assets fast, getting designer approval rather than waiting for designer execution
• Have run campaigns across a wide range of channels: digital ads, content syndication, email nurture, gifting, direct mail, lead magnets, partner marketing, website-triggered plays, surveys, and more
• Have hands-on experience with our stack: HubSpot, Demandbase, Clay, and Salesforce — including SFDC campaign attribution. You've built compelling campaigns on these tools and can show the work
• Are scrappy, resourceful, and take ownership. You don't wait to be told what campaign to run — you see the gap, pitch the idea, and build it