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Senior Director of Product Management (Measurement and Audiences Portfolio)
Samba TV · New York, United States
About The Role
Join our team as a Senior Director of Product Management, where you'll lead the Measurement and Audiences portfolio. You'll be responsible for the full P&L and strategic direction of products that enable advertisers to plan, activate, measure, and optimize their campaigns across our platform. This role requires a strategic product leader with a strong analytical foundation and experience in ad tech, measurement, analytics, or audience platforms.
- Assumer la responsabilité de la vision, de la feuille de route et des résultats commerciaux des produits de mesure et d'audience, y compris la mesure des campagnes de portée/fréquence, la mesure des résultats, la segmentation/activation des audiences et les intégrations de plateforme.
- Diriger et développer une équipe de chefs de produit, en les coachant sur les cadres de priorisation, la prise de décision basée sur les données et l'influence des parties prenantes.
- Collaborer étroitement avec les équipes de science des données et d'ingénierie pour garantir que les méthodologies de modélisation de la mesure et de l'audience sont statistiquement solides, évolutives et explicables.
- Experience managing both platform products (audience activation, measurement dashboards) and strategic initiatives (insights, R&D, partnerships)
- 12+ years of product management experience, with 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms
- Strong analytical foundation with ability to evaluate statistical methodologies, challenge assumptions, and communicate complex concepts to non-technical stakeholders
- Exceptional ability to work in a highly matrixed environment—balancing needs of Sales, Engineering, Data Science, and external partners
- Proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes
- Deep expertise in digital advertising measurement—reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics
- Experience with integrations to major ad platforms (Google, Meta, Amazon, The Trade Desk, etc.) and understanding of their APIs and data models
- Experience in both B2B SaaS and media/advertising business models
- Familiarity with privacy-preserving measurement techniques (clean rooms, aggregated reporting, synthetic controls)
- Track record of taking insights from strategic initiatives and successfully translating them into scaled product features
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