Senior Director of Brand

Join Tovala, a fast-growing food tech startup, as the Senior Director of Brand. In this role, you will own brand strategy, product marketing, content and social, and customer insights. You will partner closely with a creative director, lead external agency relationships, and serve as an active member of the Marketing Leadership Team. You will develop and evolve the Tovala brand positioning and messaging hierarchy, drive consumer insights, and own product marketing. You will also lead and develop an existing brand team and contribute to company-wide marketing and business-building strategy.

• Développer et faire évoluer le positionnement et la hiérarchie des messages de la marque Tovala, en veillant à ce qu'elle soit distinctive et clairement différenciée.
• Diriger l'exécution créative avec les équipes internes sur tous les canaux, en collaborant avec les responsables de canal et l'équipe créative.
• Gérer les relations avec les agences et diriger les revues d'agence si nécessaire, en veillant à ce que les résultats soient conformes aux objectifs de l'entreprise.
• You've led teams and invested in developing the people around you
• You have a genuine, confident creative point of view and you've developed TV campaigns from scratch through full execution that have driven business outcomes
• You actively use AI to further your work and are interested in what's possible
• You have 10+ years of brand experience with both CPG and DTC experience
• You have strong cross-functional instincts and a track record of partnering effectively with Growth, Product, and Design
• You question the status quo and have a track record of developing and implementing creative ideas that move business objectives forward
• You're deeply curious — about your customer, your category, and generally how processes and work product can always be improved
• You're a player-coach. You set creative and strategic direction but you're not afraid to execute — writing briefs, giving line-level feedback, and getting things done directly when that's what the moment calls for
• You're fluent in consumer research — working with experts translating insight into a clear strategic choices
• You have a solid, firsthand understanding of the interplay between brand and performance marketing and how the two coexist
• Background in food, health, home, or kitchen categories
• Experience marketing a hardware, tech-integrated, or high-consideration consumer product
• Experience in a subscription or recurring-revenue business model
• Experience in a start up