Growth Marketing Manager (National)

Join Axios as a Growth Marketing Manager, where you'll lead subscriber acquisition and audience growth for our national newsletter portfolio and a new SME audience growth initiative. This strategic, data-driven role will focus on scaling our flagship national newsletters and building a new SME audience acquisition strategy. You'll execute acquisition strategies across various channels, monitor audience performance, and partner cross-functionally with editorial, product, revenue, and PDT teams. Success in this role will be measured by national subscriber growth, improved acquisition diversification and efficiency, and the successful validation and scaling of the SME audience initiative.

• Responsable de la stratégie d'acquisition et de l'expérimentation pour augmenter le nombre d'abonnés aux newsletters nationales d'Axios.
• Exécution des stratégies d'acquisition à travers les canaux payés, possédés et gagnés, et surveillance de la performance de la croissance.
• Partenariat avec les équipes créatives pour le message de la campagne et les actifs, et utilisation des flux de travail alimentés par l'IA pour améliorer l'expérimentation.
• Proven experience growing subscription, membership, or first-party audience businesses
• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization
• Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
• Experience launching or scaling new growth initiatives or audience programs