Senior Director of Consumer Product Marketing

Join GoFundMe as the Senior Director of Consumer Product Marketing. In this role, you will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution, and product adoption across GoFundMe's consumer ecosystem. You will play a critical role in increasing participation across every side of the marketplace, inspiring more people to start fundraisers, helping more donors discover opportunities to give, enabling nonprofits to grow impact, and creating new ways for supporters to engage in acts of generosity.

• Definir y ejecutar la visión de marketing de productos para las experiencias de consumidor y mercado de GoFundMe.
• Desarrollar estrategias que aumenten la participación, el compromiso, la confianza y la salud del mercado entre recaudadores de fondos, donantes, organizaciones sin fines de lucro y partidarios.
• Identificar oportunidades para fortalecer los efectos de red, reducir las barreras de participación y acelerar el crecimiento en todo el ecosistema.
• Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations
• Strong bias for action with a track record of translating insights into execution and measurable business results
• Exceptional strategic thinking, communication, and executive influence skills
• Strong analytical capabilities and experience leveraging experimentation, customer research, and data-driven decision making
• Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution
• Demonstrated ability to translate customer needs and market opportunities into successful product strategies
• Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams
• Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics
• 12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines
• Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth
• 5+ years leading and scaling high-performing Product Marketing organizations
• Experience leading product marketing for a two-sided marketplace or platform business
• Experience with AI-powered consumer products and emerging technologies
• Experience building products or programs that drive community participation, behavioral change, or habit formation
• Passion for GoFundMe's mission and a belief that helping should be part of everyday life