Demand Generation Marketer

Join HotSchedules, the leading scheduling platform for the restaurant industry. As a Demand Generation Marketer, you will own the pipeline programs that drive bookings for two high-performing sales teams. You will develop and execute integrated, multi-touch programs across various channels, learn from operator interviews and sales calls, and identify gaps to propose and implement solutions. You will work closely with RevOps on scoring, routing, response times, and reporting.

• Responsable de la gestion des programmes de génération de demande, y compris la stratégie, l'exécution et l'itération, avec un lien clair vers les objectifs de SAO chaque trimestre.
• Développement de programmes intégrés et multi-touch qui parlent à la réalité des opérateurs, en utilisant des canaux tels que l'email, la publicité, le contenu et les ventes sortantes.
• Collaboration avec les équipes de vente et de marketing pour affiner les messages, la créativité et la stratégie de campagne, en utilisant les retours d'expérience pour améliorer les programmes.
• Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it
• Someone who embeds with sales rather than operating at arm’s length. Low ego, high output
• You've killed your own programs when the data said so — even ones you built and liked
• A curious, life-long learner
• A strong writer who can speak to a small business owner’s daily reality
• You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw
• Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert
• 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number
• A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it