Senior Insight analyst

Join our team as a Senior Insight Analyst, where you will turn consumer intent data into compelling narratives that inform marketing strategy and demonstrate media impact. This client-facing role requires a strong foundation in AI and analytics, a talent for storytelling, and a genuine curiosity about consumer behavior. You will support and own insight projects from end to end, partnering with internal stakeholders and using the latest AI capabilities alongside established SQL and Python approaches.

• Support and own insight projects from end to end, partnering with internal stakeholders to deliver actionable recommendations.
• Translate search, LLM, audience and campaign data into persuasive, insight-led narratives for clients and internal teams.
• Analyze digital media campaign effectiveness with a focus on ‘why’, not just ‘what’, and deliver action-oriented recommendations.
• Client-Facing Communication: Outstanding verbal and written communication skills, with the confidence to convey information empathetically and decisively
• Technical Foundation: AI: A forward-looking approach to AI within an enterprise environment. The right candidate can demonstrate the effectiveness of AI as a working delivery partner; not just a chatbot
• Relevant Industry Experience: 2-4 years of professional experience in an insights, strategy, analytics, or consumer research role, ideally within a media agency, adtech, publisher, or in-house marketing / consumer insights team
• Ad Industry & Measurement Knowledge: Strong understanding of the digital advertising ecosystem, media landscape and campaign measurement fundamentals: including performance KPIs, brand lift, testing approaches and how to evaluate marketing effectiveness
• Narrative, not just a collection of charts
• SQL: Foundational knowledge of SQL is highly desired to support ideation and code debugging
• Data Storytelling: Ability to turn raw, complex data into compelling and commercially relevant stories that lead to action. You know how to build a presentation with a strong
• Analytical Mindset: A thoughtful, problem-solving mindset with genuine curiosity about people, markets and uncovering the behaviours driving the data
• Data Analysis: Strong quantitative skills with the ability to identify meaningful patterns and trends, spot anomalies and errors, and connect concise findings to meaningful business outcomes
• Interest in coding, particularly Python and advanced SQL, to support automation and innovation initiatives
• Experience with Databricks or similar cloud-based data workspace platforms Interest in building smarter, more efficient tools by applying AI to improve agent or research workflows, insight generation and data storytelling in a marketing and media environment
• Strong interpersonal and presentation skills, and the ability to thrive in fast-moving environments