Senior Events Marketing Strategist

Join Justworks, a leading HR technology platform, as a Senior Events Marketing Strategist. In this role, you will be responsible for the end-to-end execution of our Tier 1 & 2 events, including flagship tradeshows, conferences, internal events, community activations, and strategic brand partnerships. You will leverage AI tools and smart workflows to improve efficiency and effectiveness, and you will design experiences that grow awareness, shift perceptions, and drive impact. This is a remote position with a focus on strategic planning, execution, and measurement.

• Lead the end-to-end execution of Tier 1 & 2 events, including flagship tradeshows, conferences, and internal events.
• Embed AI tools and scalable systems into every phase of event planning, from brief generation to post-event reporting.
• Manage budgets for assigned Tier 1 events and partnership activations, tracking spend against forecast and flagging tradeoffs proactively.
• You have a minimum 7+ years of experience managing events. You understand how events shape how people feel about a brand, and you design with that awareness. You bring intentionality to every touchpoint because you know that’s where perception shifts happen
• You don't just execute - you build the infrastructure that makes great execution repeatable. You create templates, document processes, and design workflows that outlast any single event. You actively use AI in your day-to-day work - for research, drafting, analysis, and workflow automation and you're always looking for new ways to apply it. You can teach others and help elevate team capability, not just your own
• You have experience supporting or executing co-branded activations and understand how to balance partner goals with brand integrity and audience experience
• You manage multiple programs simultaneously, stay organized under pressure, and operate confidently with minimal oversight
• You work effectively with Brand, Field Marketing, Community, and external partners to align messaging and execution without overcomplicating the process
• You believe in concentrated investment over volume. You push for the bold choice, make the case for quality over quantity, and aren't afraid to sunset what isn't working in service of what will
• You care deeply about the details that shape audience experience—from invitation through follow-up - and ensure seamless delivery