Senior Field Marketing Manager (Northeast)

Join Justworks, a leading HR technology platform, as a Senior Field Marketing Manager for the Northeast region. In this role, you will be responsible for driving the end-to-end revenue pipeline, managing the regional budget, executing high-value activations, and supporting the sales team. You will have the opportunity to make a significant impact on the company's growth and success.

• Gérer la stratégie de mise sur le marché localisée et le plan d'exécution pour le territoire assigné, en traduisant les objectifs nationaux en campagnes pertinentes localement.
• Gérer et posséder le budget marketing localisé pour votre territoire spécifique, en allouant stratégiquement les fonds aux activités à fort impact pour maximiser le retour sur investissement.
• Concevoir et exécuter des activations de haute valeur, axées sur les relations, y compris des dîners exécutifs ciblés, des ateliers et des événements sur mesure.
• Pipeline Focused Operator: Minimum 5+ years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes
• Data-Informed: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level
• Execution Excellence: Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes
• Excellent Communicator: Strong written, verbal, and presentation skills, capable of pitching local campaign strategy to Sales and presenting execution results to leadership
• Owner Mindset (Local CMO): You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals
• Results-Driven Partner: Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays