Senior Field Marketing Manager (Partners)

Join Justworks as a Senior Field Marketing Manager, Partners. In this high-impact role, you will design and execute integrated marketing programs that drive pipeline and revenue across our partner ecosystem. You will serve as the primary field marketing partner to various teams, plan and manage co-branded field programs, and build integrated campaigns. You will also track partner-sourced and partner-influenced pipeline, manage program budgets, and serve as a trusted marketing advisor. Success in this role will be measured by growth in partner-sourced and partner-influenced pipeline, strong execution of field and co-marketing programs, and trusted relationships with stakeholders.

• Design and execute integrated field marketing programs tied to pipeline goals and target accounts, with partners as a primary channel and audience.
• Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations.
• Track partner-sourced and partner-influenced pipeline; use data to optimize program investment and manage program budgets, vendor relationships, and MDF where applicable.
• Minimum of 5+ years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem
• This role requires someone with a strong field marketing foundation who brings meaningful experience working alongside partner and channel organizations
• Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances
• Comfortable operating in a fast-paced, collaborative environment where the strategy continues to evolve
• Data-driven with experience measuring pipeline contribution and campaign ROI
• Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution
• Proven ability to manage multiple stakeholders and drive programs across cross-functional teams
• Familiarity with SMB or mid-market customer segments
• Experience in HR tech, payroll, fintech, SaaS, or related B2B industries
• Experience with Salesforce, Marketo, HubSpot, or similar platforms
• Knowledge of ABM and regional field marketing strategies