Staff Partner Marketing Manager

Join Justworks as a Staff Partner Marketing Manager, where you'll shape and execute the channel partner strategy, develop integrated marketing plans, and design scalable processes and systems. You'll work closely with cross-functional teams and drive measurable results through data-driven decision-making. Enjoy a range of benefits, including paid volunteer work, parental leave, and extensive learning opportunities.

• Collaborer avec le directeur du marketing des partenaires pour développer et exécuter la stratégie de marketing des partenaires.
• Développer et exécuter des plans de marketing intégrés pour chaque segment d'audience des partenaires (courtiers, comptables, services aux entreprises).
• Concevoir et mettre en œuvre des processus et des systèmes qui permettent une exécution évolutive du marketing des partenaires.
• You communicate complex partnership dynamics in clear, simple terms, and you're equally at home discussing channel strategy with executives or optimizing a campaign workflow with marketing ops
• Collaboration & Cross-Functional Leadership: You work effectively with cross-functional teams across marketing, sales, field, operations, and product. You have the authority and expertise to influence team priorities and decisions. You're resourceful, diplomatic, and solution-oriented when navigating competing priorities
• Analytical Rigor: You leverage data and metrics to inform strategy, validate assumptions, and drive continuous improvement. You're comfortable with analytics tools and translating data insights into business recommendations
• Creativity & Resourcefulness: You bring creative thinking to channel marketing challenges, developing innovative campaign approaches and solutions. You optimize what you have and find effective solutions within constraints
• Systems & Process Thinking: You identify gaps and inefficiencies in how work gets done. You think in terms of workflows and systems, and you take initiative to design processes that scale. You balance the desire for perfect systems with the reality of iteration
• As a Senior Manager of Channel Partner Marketing, how you achieve results is paramount. You ground your work in the following foundational knowledge, skills, abilities, and personal attributes:
• Strategic Thinking with Execution Discipline: You balance big-picture strategy with meticulous attention to detail and timelines. You break complex channel marketing challenges into clear, actionable workstreams and deliver measurable results. You're comfortable moving between strategic conversations and tactical execution
• Partner-Centric Mindset: You approach channel marketing from the partner's perspective, asking "What problem does this solve for the broker/accountant/business service?" You understand partner business models, sales cycles, and success metrics. You're genuinely invested in partner growth
• Adaptability: You're comfortable in a fast-paced environment where priorities shift. You adjust course based on feedback and market dynamics while maintaining focus on core objectives
• Clear Communication: Articulate thoughts and express ideas effectively through written, verbal, visual, and presentation formats. You translate strategic initiatives into clear briefs for cross-functional partners and external stakeholders. You listen actively to understand partner needs and operational constraints
• Attention to Consistency & Brand Integrity: You ensure all channel partner-facing materials maintain Justworks brand standards, tone, and quality. You care about a cohesive, on-brand experience across all touchpoints
• Nice-to-Haves: Experience with Justworks or in the HR/payroll/PEO space; familiarity with partner relationship management (PRM) or marketing automation platforms; experience working with channel audiences (brokers, accountants, consultants); background in marketing operations or lifecycle communications
• Cross-Functional Collaboration: Proven ability to work effectively across marketing, sales, field, operations, and product functions. Experience influencing team priorities and driving alignment among stakeholders with competing priorities
• Channel Partnership Expertise: Deep understanding of channel partner models, audience types (distributors, brokers, consultants, etc.), and what drives channel partner success. Demonstrated experience developing channel-specific GTM strategies and operating models
• Strategic Thinking & Execution: Demonstrated experience developing comprehensive go-to-market strategies and translating them into audience-specific, executable marketing plans. Comfortable defining value propositions, positioning, and operating models
• Experience: 12+ years in channel marketing, partner marketing, or allied functions such as field marketing, account-based marketing, or partner enablement, preferably in a B2B SaaS, HR tech, or professional services environment. Proven track record of developing, launching, and scaling channel partner programs that drove measurable pipeline or revenue impact
• Data & Analytics: Comfort with marketing metrics, analytics platforms, and data-driven decision-making. Ability to establish KPIs, track performance, and optimize based on results
• Content & Asset Development: Experience creating or directing the creation of diverse marketing assets. Portfolio demonstrating creative, on-brand work tailored to multiple audiences
• Marketing Program Management: Strong project and campaign management skills. Experience owning the full lifecycle of marketing programs from strategy through execution, optimization, and reporting. Proficiency with project management and marketing automation tools
• Systems & Process Design: Proven ability to identify operational inefficiencies and design or improve workflows and processes. Experience improving marketing operations, communication cadences, or execution processes
• Communication Skills: Exceptional written and verbal communication skills. Ability to present concepts clearly to diverse audiences—from channel partners to executives to cross-functional teams. Strong business writing
• You are a strategic builder and collaborator who excels at translating business strategy into executable, scalable go-to-market motions
• You have a proven track record of developing partner-centric marketing programs that drive mutual growth and strengthen ecosystem relationships
• You are analytically minded, creative, and comfortable operating in the complex intersection of marketing strategy, partnership enablement, and cross-functional execution
• You're comfortable working with ambiguity, bringing clarity through data-driven insights and strategic thinking
• You thrive on building scalable systems and repeatable processes that enable partners to sell and market with confidence