Senior Product Marketing Manager (Growth)

Join Justworks, a leading HR tech platform, as a Senior Product Marketing Manager (Growth). In this role, you will shape our narrative, inform decisions, and drive growth through pricing, positioning, and go-to-market systems. You will own strategy and messaging across the full customer lifecycle, design and optimize acquisition and expansion journeys, and partner with various teams to prioritize growth strategies. This position requires a customer-obsessed, analytical thinker with a minimum of 6 years of experience in product marketing or growth marketing.

• Définir la stratégie et le message tout au long du cycle de vie du client, de l'acquisition à l'expansion.
• Concevoir et optimiser les parcours d'acquisition et d'expansion, en réduisant le temps de valeur et le temps d'expansion.
• Définir et prioriser les hypothèses dans votre domaine d'entonnoir, en collaborant avec les équipes de croissance, de produit et de données.
• Proven ability to influence cross-functional stakeholders—Product, Sales, and Marketing leadership—without direct authority
• Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the source—customer interviews, sales calls, win/loss reviews
• Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus
• Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates
• Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience strongly preferred
• Outstanding storyteller: synthesize customer, market, and data signals into clear narratives tailored to different audiences—from prospects to senior leadership
• Ownership mentality: you take initiative without being asked and are scrappy and resourceful in fast-moving, ambiguous environments