Social Media Marketing Manager

Join Justworks, a company dedicated to empowering small businesses and entrepreneurs. As the Social Media Marketing Manager, you will be responsible for developing and executing a robust social media strategy, creating engaging content, fostering community engagement, managing crisis situations, collaborating with internal teams, staying informed on social media trends, and analyzing performance. You will play a crucial role in connecting with our audiences, sparking engagement, and growing the Justworks brand.

• Développer et exécuter une stratégie de médias sociaux robuste qui s'aligne sur les objectifs de communication et de marketing de Justworks.
• Créer et gérer un contenu engageant et de marque qui résonne avec les propriétaires de petites entreprises et les professionnels des RH.
• Favoriser une forte présence sur les réseaux sociaux en établissant des relations avec les audiences clés, en stimulant les interactions significatives.
• You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate. Whether it’s discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant
• Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player who thrives on bringing cross-functional stories to the forefront
• Business insight - Understand how social media fits within Justworks’ broader marketing and brand strategy and marketplace dynamics
• Good judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome
• Curiosity and Innovation - Constantly seek to learn, grow, and improve—whether through new tools, trends, or tactics
• Functional expertise - Demonstrate deep knowledge of social media best practices, platform capabilities, and trends
• Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams
• Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
• Solution-oriented “get to yes” attitude and extreme attention to detail
• Strong understanding of the social media space including platform-specific communities, conversations, and trends
• Experience building social media strategy, content calendars, campaigns, and social listening/community management
• Ability to help cultivate, contribute to, and foster a high performing/high impact team
• Experience with scheduling and analytics tools including Sprout Social
• Proven success as a team player and creative collaborator
• Ability to multi-task and execute top-notch work against tight deadlines
• Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
• Creative thinker who comes to the table with trend-driven content ideas
• Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)