Staff Product Marketing Manager (AI & Analytics)

Join Justworks, a leading HR technology platform, as a Staff Product Marketing Manager specializing in AI & Analytics. In this role, you will shape the market strategy for AI across the Justworks platform, influencing product direction, defining market opportunities, and leading cross-functional teams. You will work closely with Product, Engineering, Design, and Go-to-Market teams to bring new innovations to market and ensure our AI strategy delivers meaningful value for customers and the business.

• Définir la narration stratégique pour l'IA à travers la plateforme Justworks, en établissant un positionnement, un message et un cadre de valeur cohérents.
• Servir de voix du marché et du client pour les initiatives liées à l'IA, en influençant la stratégie produit et les décisions d'investissement.
• Définir les stratégies de commercialisation pour les expériences alimentées par l'IA, y compris les recommandations d'emballage, l'articulation de la valeur et les plans d'activation.
• This role is built for a strategic product marketer who thrives at the intersection of emerging technology, customer insight, and business strategy
• You are equally comfortable influencing product direction, defining market opportunities, and leading cross-functional teams through ambiguity to bring new categories of innovation to life
• You combine deep curiosity about AI with strong product instincts and the ability to translate complex capabilities into compelling customer outcomes
• Minimum of 8-12 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of influencing product direction and driving measurable business outcomes
• Strong analytical and strategic thinking skills, with experience evaluating product adoption, customer engagement, market opportunities, and business impact
• Strong understanding of AI technologies, trends, and market dynamics, with the ability to translate technical capabilities into clear customer value and compelling market narratives. Direct experience marketing AI-powered products is strongly preferred
• Outstanding storyteller: synthesize customer, market, competitive, and product signals into clear narratives tailored to audiences ranging from customers and prospects to executives and product leaders
• Comfort operating in ambiguity and defining strategy in rapidly evolving markets where customer needs, technologies, and competitive dynamics are constantly changing
• Proven experience leading highly cross-functional initiatives and influencing senior stakeholders across Product, Engineering, Revenue, Marketing, Legal, and Operations without direct authority
• Demonstrated ability to influence product strategy, roadmap decisions, and investment priorities through market intelligence, customer research, and business insight
• Experience in HR technology, fintech, payroll, workforce management, productivity software, or other SMB-focused platforms is a plus
• Experience owning positioning, go-to-market strategy, and commercialization for complex products, platforms, or emerging technologies