Demand Engineering Manager

Join BeyondTrust as a Demand Engineering Manager, where you will play a crucial role in optimizing our go-to-market strategy and driving revenue growth. In this hands-on, cross-functional role, you will analyze the entire revenue funnel, design and implement AI-powered workflows, and ensure alignment across Demand Generation, Product Marketing, Campaign Management, and sales. You will have the opportunity to make a significant impact on our marketing organization and contribute to the overall success of the company.

• Identifying and engineering solutions to fix revenue funnel breaks or leaks across the full funnel from top to bottom.
• Designing and implementing AI-powered workflows across the full funnel, including inbound lead qualification, outbound sequencing, intent signal processing, lead scoring, content personalization, and pipeline acceleration.
• Building and maintaining attribution models, reporting frameworks, and data pipelines that make the demand engine measurable, accounting for multi-touch, multi-channel buyer journeys.
• Deeply data literate: can build attribution models, diagnose full-funnel performance, and identify root causes without needing a translator
• Strong cross-functional operator: drives change through influence across Demand Gen, Product Marketing, Campaign Management, and sales without direct authority
• Hands-on experience with AI tools in a real GTM context — inbound automation, outbound sequencing, intent signal processing, or similar — integrated into actual workflows, not just piloted
• Thinks like an engineer: approaches demand gen as a system to be designed and optimized, not a campaign calendar to be managed
• Comfortable building, whether with no/low-code automation platforms or API integrations, enough to prototype and ship without waiting on engineering
• 5 to 8 years in B2B marketing, demand generation, marketing operations, or GTM systems, with a track record of improving measurable pipeline outcomes
• Fluent across the modern Demand stack: ABM platforms, marketing automation, CRM, intent data, AI orchestration tools. Understands how the components connect and where they break, and is hands-on enough to build and debug in these systems, not just navigate the UI
• Cybersecurity or enterprise tech background preferred but not required