Global Event Marketing Manager (Operations & Enablement)

Join Adyen, a leading global payment company, as a Global Event Marketing Manager focused on operations and enablement. In this role, you will centralize processes, technology, and reporting to maximize the productivity of our local event managers and accurately prove event marketing ROI. You will design and implement Standard Operating Procedures, manage the centralized event technology stack, and lead the adoption of on-site lead capture tools. Additionally, you will manage key global operational vendor relationships, maintain the Global Event Measurement Framework, and serve as the internal technical expert and trainer for event marketing managers.

• Centralizing processes, technology, and reporting to maximize the productivity of local event managers and accurately prove event marketing ROI.
• Designing, documenting, and implementing Standard Operating Procedures (SOPs) across the entire event lifecycle to drive consistency and efficiency.
• Managing and optimizing the centralized event technology stack, including the event management platform (Cvent) and prebooked meeting platform (Jifflenow).
• Fluent spoken and written English
• A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team
• Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets
• Knowledge of Marketo and Salesforce is a plus
• 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management
• You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency
• Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing)
• Deep, hands-on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus