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Growth Marketing Manager
Upway · Paris, Ile-de-France, France
About The Role
Join our team as a Growth Marketing Manager for France, where you will be responsible for developing and executing the marketing strategy in our home market. This role requires a combination of strategic thinking and hands-on execution, with a focus on driving growth, optimizing performance across channels, and improving processes through automation. You will work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
- Optimiser la stratégie de marketing de croissance en améliorant les performances sur divers canaux.
- Suivre, analyser et optimiser les indicateurs clés de croissance, en prenant la responsabilité des métriques commerciales pour la France.
- Gérer le budget de croissance marketing pour la France, en veillant à ce que les choix d'allocation soient efficaces.
- **Background**: 5 to 8 years' experience in 360° marketing focused on growth channels and business results, ideally within Consumer Goods, e-commerce, or scale-ups, with a passion for sustainable mobility and circular economy.
- **Business Acumen:** You understand that marketing exists to drive revenue and supply. You are data-driven and hold yourself accountable to business metrics.
- **Builder Mindset**: You don't need a massive team to get things done. You are resourceful, hands-on, and thrive in an environment where you build the plane while flying it.
- **Interpersonal Skills**: you’re able to quickly become a partner for your colleagues. You know how to identify stakeholders and insufflate energy. You earn trust from external partners fast.
- **Growth Mindset**: you are able to bring growth channels from good to great while mastering their underlying technics
- **Strategic & Hands-On**: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact
- **Project Management**: you are able to launch, follow, deliver and report on multiple projects at the time. You know how to manage time, resources and stakeholders.
- **Marketing tools**: Semrush, GA4, Klaviyo, LLMs, Zapier, Shopify, Meta Business, Google Ads.
- French & English fluency
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