Senior Partner Marketing Manager

Join BetterUp as a Senior Partner Marketing Manager, where you'll drive strategic co-marketing initiatives with leading enterprise software companies. You'll own joint go-to-market strategies, content development, customer storytelling, enablement, events, and partner-facing activation. This high-impact leadership role requires strong executive presence, experience in partner marketing, and a passion for building strategic partnerships.

• Co-create solutions that unlock performance, culture, and growth for clients.
• Own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation.
• Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation.
• If you thrive on building executive relationships, architecting transformation, and making ideas real through people, let’s talk
• The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry
• Comfort navigating two sales cultures simultaneously and adapting your approach to each
• Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences
• Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners
• Experience standing up a partner marketing function or program from scratch — you know what it takes to build infrastructure before there's a template to follow
• 8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies
• Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem
• A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use
• Experience with enterprise SaaS, HCM, or workforce technology is a significant plus
• You use AI as a force multiplier, and you can show your work. You're not using it to go faster on work that shouldn't exist. You're using it to raise the quality ceiling on what one person can produce: first drafts, research synthesis, asset iteration, program planning. In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it
• You build systems, not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch
• You think in structures. When a problem is ambiguous you don't wait for someone to hand you the framework. You build it, pressure-test it, and bring a clear point of view to the table