Staff Product Designer (Design Systems)

Join BetterUp as a Staff Product Designer, Design Systems. In this role, you will own, evolve, and scale our design system across web and mobile platforms. You will define how our design system leverages AI for implementation, adoption, and continuous improvement. You will also partner closely with Engineering, Product, and Brand to ensure the design system reflects both technical feasibility and brand integrity. Additionally, you will mentor and coach designers across the organization on design systems thinking, AI-augmented workflows, and craft excellence.

• Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system, ensuring it scales across web and mobile product surfaces.
• Define and drive AI-powered workflows for design system implementation, including AI-assisted component generation, code translation, and automated quality checks.
• Establish and maintain a comprehensive component library with clear documentation, usage guidelines, and contribution standards that enable product teams to move faster.
• Expert-level proficiency with Figma (including Figma Variables, Auto Layout, and component architecture), with experience evaluating and adopting emerging AI-powered design tools
• Portfolio demonstrating systems-level thinking, craft excellence, and impact at scale
• Extraordinary visual design taste—a rigorous, opinionated eye for typography, color, spacing, and detail that sets the quality bar for every surface of the product
• 7+ years of product design experience, with at least 3 years focused on design systems at scale
• Demonstrated experience integrating AI tools into design and development workflows (e.g., AI-assisted prototyping, generative design, automated component generation)
• Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments
• Track record of leading cross-functional initiatives that span multiple teams and disciplines
• Strong understanding of front-end technologies (HTML, CSS, React or similar frameworks) and how design systems bridge design and engineering
• Deep expertise in building and scaling design systems across web and mobile platforms, including token architectures, component APIs, and documentation frameworks
• Experience building AI-native design system tooling or contributing to open-source design systems
• Background in accessibility standards (WCAG) and inclusive design practices baked into system-level components
• Experience with design-to-code automation tools and workflows
• Familiarity with coaching, HR tech, or enterprise SaaS product domains
• External thought leadership through speaking, writing, or open-source contributions in the design systems space