Director of Product Management (Data Science, AdTech/Programmatic)
PulsePoint · United States
About The Role
Join PulsePoint, a leading healthcare programmatic advertising platform, as the Director of Product Management. In this senior leadership role, you will lead the Intelligence Group, responsible for machine learning, identity, targeting, and data science capabilities. You will manage a team of product managers, own the full product strategy for our real-time programmatic optimization engine, and drive product ownership of our internal performance analytics and AI platform. You will also lead the evaluation and productization of emerging optimization capabilities, oversee specialized audience products, and represent the Intelligence Group roadmap in executive, board, and client-facing contexts.
- Diriger l'équipe de gestion de produits pour développer et optimiser les capacités d'apprentissage automatique, d'identité, de ciblage et de science des données.
- Posséder la stratégie produit pour le moteur d'optimisation programmatique en temps réel, y compris la méthodologie de conception, l'architecture de la logique de scoring et les modèles d'optimisation des enchères.
- Gérer les relations avec les fournisseurs de données stratégiques et superviser l'intégration des produits avec les principaux fournisseurs de données de santé.
- This role demands someone with a strong foundation in ad tech optimization algorithms, the ability to build trusted relationships with data science researchers, and the commercial instinct to turn those capabilities into revenue-generating products
- Experience with programmatic advertising data flows, audience targeting mechanics, and identity resolution in a DSP, SSP, or data platform environment
- Deep familiarity with AI/ML workflows: scoring logic frameworks, A/B testing methodologies at scale, model evaluation approaches, and predictive modeling lifecycles
- Strong executive presence; able to translate dense technical concepts into clear commercial value propositions for senior stakeholders, sales teams, and external clients
- 2+ years of direct people management of Product Managers in a fast-paced, cross-functional environment
- 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products
- Proven experience managing external data integrations, measurement vendors, or third-party data partnerships including commercial negotiation
- Strong background in ad tech optimization algorithms: real-time bidding logic, bid price optimization, CTR/CVR prediction models, pacing and delivery algorithms, or ML-driven campaign performance optimization at scale
- Background in AdTech, healthcare or pharmaceutical data environments (HCP targeting, NPI data, clinical claims), or large-scale B2B SaaS data products
- Experience with programmatic identity infrastructure: LiveRamp, UID2.0, ID5, Experian, or equivalent next-generation identity vendors
- Familiarity with clinical or pharmaceutical data signals: pharmacy (Rx) claims, ICD-10 diagnosis codes, CPT procedure codes, or NDC drug codes
- Familiarity with healthcare compliance and privacy-safe data environments including HIPAA, de-identification standards, and data clean-room technology
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