General Manager & Vice President (Asana for Services Management)

Join Asana as the Vice President of Asana Services Management & Incubation GTM. In this high-leverage role, you will own product management, go-to-market strategy, and the incubation sales engineering team for Asana Service Management. You will engage directly with mid-market customers, translate market insights into a concrete product roadmap, and foster cross-functional alignment. This is a unique opportunity to act as an entrepreneurial leader at the intersection of sales, technical execution, and product development.

• Architect and execute the global commercial and go-to-market strategy for Asana for Service Management, taking it from early-stage concepts to repeatable, revenue-generating engines.
• Serve as a key executive sponsor and technical seller on strategic deals, regularly interfacing with enterprise customers to understand their complex workflows and build trust.
• Act as the strategic voice of the market; synthesize deep customer feedback, competitor gaps, and field insights to define, prioritize and execute on the product roadmap.
• Deep Technical Credibility: Strong background managing highly technical field resources (SEs, FDEs, or Solutions Architects) and a deep understanding of enterprise integrations, APIs, and SaaS architecture
• Market-Driven Product Vision: While formal Product Management (PM) experience is optional but preferred, you have a proven track record of translating complex customer and market needs into structured, actionable product requirements and priorities
• Commercial & Strategic Muscle Selling into IT Buyers: Demonstrated success selling to the IT buyer, managing a business unit's P&L, and designing scalable GTM frameworks
• Masterful Communicator: Exceptional ability to distill highly technical concepts into clear, value-driven narratives for executive stakeholders, cross-functional partners, and customers alike
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• The "Startup" Mindset: A highly entrepreneurial, proactive builder who is comfortable operating with ambiguity and possesses a strong "player-coach" mentality—willing to roll up your sleeves to map out a technical architecture or pitch to a CIO
• Proven GTM Leadership: 12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally within the ITSM, ESM spaces)
• At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply