GTM Finance Lead

Join Asana as a strategic GTM Finance Lead, where you will serve as the primary finance partner for our Go-to-Market organization. You will be a trusted advisor to GTM leadership, shaping investment strategies across Sales, Marketing, Customer Success, and Partnerships to drive revenue growth and long-term efficiency. This role requires deep experience in financial analysis, strong executive presence, and a collaborative mindset.

• Own GTM Unit Economics: Drive accountability around CAC, payback period, magic number, and contribution margin by segment and motion to clearly illuminate profitable vectors for leadership.
• Build ROI Frameworks: Help GTM leaders prioritize investments, assess trade-offs, and make data-backed decisions across Sales, Marketing, Partnerships, and Customer Success.
• Drive Sales Capacity Planning: Partner with RevOps and Sales leadership to optimize rep counts, geographic deployment, ramp speeds, and quota structuring to ensure mathematical alignment with the business plan.
• Trusted GTM Partner: You effortlessly build credibility, earn a seat at the table with GTM leaders, and constructively influence executive decisions
• Educational Background: Bachelor's degree in Finance, Accounting, Economics, or a related field; an MBA is a plus
• SaaS Fluency: 8+ years in FP&A, strategic finance, or sales finance—including 3+ years partnering directly with GTM teams at a high-growth enterprise software company
• First-Principles Thinker: You build from a blank page, question inputs, and ensure models accurately reflect how the business operates
• Autonomous Operator: You move fast and own outcomes in ambiguous situations, proactively creating structure and setting priorities
• AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• System Builder: You actively improve processes, frameworks, and data systems, bringing comfort with SQL, Anaplan (or similar), and BI tools like Tableau or Power BI
• Strategic Storyteller: You turn complex analysis into clear decisions, moving beyond spreadsheets to deliver actionable recommendations to senior leaders
• Data Rigor: You bring sound judgment and careful attention to detail when working with large, complex datasets, with a proven ability to seamlessly zoom between macro and micro views
• If you're interested in this role and don't meet every listed requirement, we still encourage you to apply