Head of Demand Generation

Join Asana as the Head of Demand Generation, where you will lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments. You will manage a team of Demand Generation strategists and partner closely with various marketing teams to own the global marketing pipeline. Your role will involve defining and owning Asana's global demand generation strategy, architecting integrated multi-channel programs, leading the ABM strategy, and bringing an AI-first approach to demand generation workflows. You will also have the opportunity to grow and develop a high-performing demand generation team.

• Définir et posséder la stratégie de génération de demande d'Asana à l'échelle mondiale pour les segments d'entreprise et de commercial, en fixant et en suivant les objectifs de pipeline marketing.
• Architecturer des programmes intégrés multicanaux qui déplacent les acheteurs de l'identification du problème à l'achat, en mettant particulièrement l'accent sur les comités d'achat d'entreprise.
• Diriger la stratégie ABM ciblant les comptes les plus prioritaires d'Asana, en déployant des plateformes ABM axées sur l'intention et en collaborant avec les médias payants.
• Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs against multi-stakeholder buying committees with long sales cycles
• Experienced people leader who thrives as a cross-functional collaborator, aligning diverse global stakeholders around shared pipeline goals without introducing bureaucracy
• Proven capability in building or materially scaling a demand generation function during a significant company growth, category shift, or platform repositioning phase
• Strategic thinker with a distinct perspective on how AI agents change enterprise buying behavior, bringing experience marketing a comprehensive platform or operating layer rather than a standalone point solution
• Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, with a strong ability to build performance-based business cases
• Extensive experience in B2B demand generation, with a proven track record in enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and BI/attribution tools (e.g., Tableau)