Marketing Operations Manager (Strategy)

Join Asana, a leading B2B SaaS company, as a Marketing Operations Manager. In this role, you will be responsible for optimizing the customer journey, achieving revenue targets, and providing data-driven insights to our go-to-market teams. You will act as the primary liaison between global marketing initiatives and the US field, and will have the opportunity to drive regional growth through deep-dive analysis and strategic planning.

• Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs.
• Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers.
• Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation.
• 5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy
• Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change
• Hands-on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools
• Proactive about leveraging AI tools to accelerate insights and team productivity
• Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making