Product Marketing Manager (Command by Asana)

Join Asana, a leading work management platform, as a Principal Product Marketing Manager. In this strategic role, you will own the go-to-market strategy for our new product, Command by Asana. You will work closely with Product, Sales, and Partnerships to drive measurable business results and generate market momentum. This position requires 8+ years of experience in product marketing within the B2B tech space, a collaborative leadership style, and a strategic growth mindset.

• Définir et posséder la stratégie de mise sur le marché de bout en bout, en collaborant étroitement avec l'équipe des campagnes intégrées pour générer des résultats commerciaux mesurables.
• Développer et maintenir le message et le positionnement qui articulent comment les nouvelles applications répondent aux besoins des entreprises et résolvent des problèmes complexes.
• Analyser les données de performance et les retours des clients pour affiner le positionnement et identifier proactivement de nouvelles opportunités de croissance.
• This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility
• Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives
• AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred)
• Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points
• Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions
• Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories