Product Marketing Director (Asana Service Management)

Join Asana as a Product Marketing Director for our new AI-powered service management solution. You will define and own the go-to-market strategy, develop messaging, drive product launches, and equip our sales teams. This role requires 8-12 years of experience in product marketing, specifically within B2B tech and service management.

• Définir et posséder la stratégie de mise sur le marché de bout en bout pour la solution de gestion des services Asana.
• Développer et maintenir des messages qui articulent comment notre application répond aux besoins complexes des entreprises.
• Équiper nos équipes de vente pour gagner en développant des matériaux d'habilitation stratégiques, y compris des cartes de bataille, des présentations et des études de cas.
• Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches
• Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams
• Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences
• Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points
• Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems