Principal Product Marketing Manager (Asana Service Management)

Join Asana, a leading work management platform, as a Senior Product Marketing Manager. In this role, you will own the go-to-market strategy for our new AI-powered service management solution, Asana Service Management. You will work closely with Product and Sales to launch new features and generate significant market momentum. Your responsibilities will include defining and owning the end-to-end go-to-market strategy, developing messaging, driving product launches, equipping sales teams, and leveraging performance data to refine positioning. This is an exciting opportunity to make a significant impact on our business growth and brand.

• Definir y ser responsable de la estrategia de lanzamiento al mercado (GTM) para la nueva solución de gestión de servicios impulsada por IA de Asana.
• Desarrollar y mantener mensajes que articulen cómo nuestra aplicación satisface las necesidades complejas de las empresas y crea valor para los CIOs.
• Equipar a nuestros equipos de ventas para ganar, desarrollando materiales de habilitación estratégica, incluyendo tarjetas de batalla, presentaciones y historias de éxito de clientes.
• Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points
• Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems
• Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams
• Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products
• Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches