Influencer Marketing Manager

Join Replit, a leading platform in the AI and software development space, as an Influencer Marketing Manager. In this role, you will own the influencer program end to end, leading the strategy and building the creator playbook from scratch. You will collaborate closely with various teams and have a significant impact on user acquisition, product discovery, and community trust. The ideal candidate has extensive experience in influencer marketing, deep relationships in the creator and AI space, and a passion for building durable programs.

• Définir et mettre en œuvre la stratégie d'influence de Replit, y compris les objectifs de campagne, les catégories de créateurs et les plateformes prioritaires.
• Construire un playbook complet pour les influenceurs, y compris les critères de sélection, les cadences de sensibilisation, les cadres contractuels et les modèles d'activation.
• Recruter et gérer un portefeuille de créateurs, en identifiant, en évaluant et en cultivant des relations continues avec des créateurs sur diverses plateformes.
• Experience managing rapid response: you've dealt with creator issues or social media crises and know how to stay calm and strategic under pressure
• Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
• 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
• AI-native with genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script
• Comfort operating in ambiguity and moving fast — you don't need a 10-slide deck to start a relationship or launch a campaign
• Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
• Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
• Short-form video production experience or background working with video-first creators
• An active Replit builder — you've shipped something with the product
• A meaningful social media following of your own
• Experience at a B2C tech startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to the San Francisco Bay Area