Senior/ Marketing Manager (Lifecycle and CRM)

Join Replit, a leading platform for developers, as a Senior Marketing Manager specializing in Lifecycle and CRM. In this role, you will own user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey. You will work closely with various teams, including Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering. This is a remote-first position with flexible work hours and a range of benefits. - Posséder et gérer la stratégie et l'exécution du marketing de cycle de vie omnicanal, y compris les e-mails, les notifications push et les messages in-app pour les audiences B2C et B2B. - Conduire l'intégration des utilisateurs, l'activation et les programmes de conversion gratuits à payants pour les utilisateurs individuels, en utilisant des signaux comportementaux. - Sélectionner, mettre en œuvre et développer l'infrastructure d'automatisation du marketing, y compris les cadres de segmentation et l'architecture des déclencheurs comportementaux. - Expert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA) - Experience partnering with Product and Engineering to define requirements and implement technical solutions - Hands-on experience with marketing automation platforms (Braze, Iterable, , Marketo, or similar) - 8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motions - SQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this role - Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging - Experience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plus - Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage company - Obsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance - Mobile app lifecycle marketing experience