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Senior Consumer Insights Research Manager
Replit · United States
About The Role
Join Replit, a leading platform for coding and collaboration. As a Senior Consumer Insights Research Manager, you will build and lead the consumer insights and research function from the ground up. You will design and run research that drives decision-making, synthesize and communicate insights, and track competitive and market intelligence. This is a remote-first position with flexible work hours and a comprehensive benefits package.
- Definir la agenda de insights del consumidor y liderar la investigación primaria, incluyendo estudios cualitativos y cuantitativos.
- Establecer y gestionar el programa de seguimiento de la salud de la marca de Replit, midiendo la conciencia, la consideración, la percepción y el NPS.
- Sintetizar y comunicar los insights, traduciendo datos complejos en hallazgos claros, convincentes y accionables para diversas audiencias.
- Experience with brand health tracking, competitive perception research, and campaign/creative effectiveness measurement studies
- Comfort working in fast-paced, ambiguous environments; you can scope a study, run it, and deliver findings in days not weeks
- Demonstrated ability to design and execute both qualitative and quantitative research end to end, from recruitment and methodology design through analysis and presentation
- 8+ years of consumer insights or market research experience within consumer tech, B2C, or AI-adjacent companies
- Strong analytical skills: comfort with survey platforms, statistical significance, and basic data analysis; you can run a crosstab and know when to call a difference real vs. noise
- AI-native: actively using AI tools to scale research output, accelerate synthesis, or surface patterns
- Impeccable communication and storytelling: you can turn a dense research deck into a one-pager that changes how the team thinks about a decision
- Experience standing up or significantly scaling a research function, not just executing inside an established one
- Experience with creator, developer, or AI-native audiences
- Familiarity with AI-assisted qual analysis tools
- Background at a product-led growth company where insights directly fed activation and retention strategy
- Based in or able to relocate to the San Francisco Bay Area
- Active Replit user, you've built and shipped something with the product
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