Senior Demand Generation Manager

Join Replit as a Senior Demand Generation Manager, where you will be responsible for building and scaling the enterprise demand generation function. You will own B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment. This role requires a strong analytical mindset, extensive experience in demand generation, and a proven track record of building and scaling demand generation programs. Enjoy a flexible work environment, competitive benefits, and the opportunity to make a significant impact on Replit's growth.

• Responsable de la stratégie de campagne B2B, du développement du playbook ABM, de l'architecture de l'entonnoir et de la responsabilité de pipeline.
• Partenaire avec la direction commerciale et les finances pour prévoir les objectifs de pipeline, suivre les performances et présenter les résultats.
• Conception et lancement de stratégies de marketing basées sur les comptes ciblant des comptes d'entreprise de grande valeur.
• 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
• Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Track record converting PLG users into enterprise opportunities is a plus
• Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
• Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
• Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
• Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
• Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
• Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder