Social Media Manager

Join AirDNA, a leading data analytics company in the short-term rental industry. As the Social Media Manager, you will have the unique opportunity to leverage proprietary data to drive organic growth across multiple social media channels. You will own the social media strategy, YouTube content strategy, podcast growth, executive thought leadership, and creator amplification. This role offers full creative direction, production spend, tools, and content strategy. You will report to the Sr. Comms Manager and work alongside a dedicated research team and PR and Content team.

• Own AirDNA’s presence across various social media channels, including LinkedIn, Instagram, TikTok, X, and YouTube, with specific follower, impression, engagement, and conversion targets.
• Develop and implement a comprehensive YouTube content strategy in partnership with Content, Creative, and PMM, treating YouTube as an acquisition channel with measurable conversion to product sign-ups.
• Drive listener growth for the STR Data Lab Podcast by owning the quarterly podcast content calendar, sourcing and prepping guests, and turning every episode into a full distributable asset set.
• You understand YouTube as a media product: titles, thumbnails, hooks, retention, CTAs, search optimization. You know why a video underperforms before the data tells you
• AI is your default, not a party trick. You use tools like Claude, Descript, ElevenLabs, and Figma Make to move faster, produce more, and do things a traditional workflow couldn’t
• You’re excited by the B2B/SaaS/tech space. You understand data-driven brands and prosumer audiences, and you have a feel for what resonates with operators, investors, and hosts
• 6+ years running organic social for a B2B SaaS, B2C, PLG, or media brand, with a track record of growing channels. Owned results you can point to, not just team contributions. Experience in the STR industry or data companies is a strong plus
• Native-level fluency in English required, both verbal and written
• You’ve owned and managed budget independently: creative fees, production spend, and tools. Comfortable making trade-off decisions without upward approval on every line item
• A strong creative eye and enough hands-on production skills to move fast when needed. You can throw together a solid asset in Canva, direct a designer with a clear brief, and know the difference between the two situations
• Creator and influencer experience: building briefs, amplifying top-performing content, and managing relationships without it becoming overhead
• You’ve ghostwritten for a named executive or founder and can walk through exactly how you did it: how you captured their voice, managed feedback, and kept it confidential
• You measure your work by what it drives, not what it reaches. You can build a reporting framework from scratch, and you know how to tell the difference between a channel that’s growing and one that just looks like it is
• You understand podcast distribution beyond hitting publish. Whether you’ve owned a show, produced one, or run growth for one, you know how to build an audience, source guests who bring their own, and turn every episode into a content engine
• We welcome applicants from all backgrounds and encourage you to apply even if you don’t check every box. Passion, potential, and perspective matter here