Paid Search Specialist

Join Centerfield as a Paid Search Specialist, where you'll support the launch, maintenance, and optimization of PPC campaigns. You'll work closely with our Media Buying team, coordinate campaign traffic, monitor advertising campaign delivery, and assist with ongoing campaign maintenance. This role requires a minimum of 1-2 years of experience in managing and optimizing Paid Search campaigns, a basic understanding of marketing KPIs, and strong analytical and organizational skills.

• Support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization.
• Coordinate campaign traffic, monitor advertising campaign delivery, and assist with ongoing campaign maintenance to help ensure successful performance and execution.
• Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords, and run weekly and daily performance reports.
• Minimum 1-2 years of experience creating, managing, and optimizing Paid Search campaigns
• Bachelor's Degree preferred but not required
• Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates
• Highly analytical mindset - you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action
• Excellent organizational skills and the ability to juggle multiple responsibilities at once
• Entrepreneurial spirit is a must - you take initiative, move with urgency, and treat every campaign like it's your own. Bonus points if you've run a side business, freelanced, or built something on your own, we love people who know what it means to have skin in the game
• Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)
• Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing
• Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables
• Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
• An independent worker with strong time management and organization skills
• Experience using Tableau
• Experience with Claude or other enterprise-level AI tools