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ABM & Field Marketing Manager
ChargePoint · United States
About The Role
Join ChargePoint, a leading electric vehicle charging network, as an ABM & Field Marketing Manager for North America Strategic Accounts. In this role, you will design and execute account-based marketing programs, partner closely with sales, and collaborate across various teams to drive pipeline growth and support the successful closure of priority deals. You will have the opportunity to make a significant impact in the rapidly growing EV industry.
- Concevoir et exécuter des programmes de marketing basés sur des comptes (ABM) à fort impact pour stimuler la croissance du pipeline.
- Collaborer étroitement avec les équipes de vente pour identifier les comptes cibles, aligner les priorités et développer des stratégies d'engagement.
- Analyser l'engagement des comptes, la performance des campagnes et la contribution au pipeline pour optimiser les résultats.
- 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing
- Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences
- Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions
- Proven experience building ABM programs for enterprise or strategic accounts
- Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs
- Strong writing, communication, collaboration, and project management skills
- Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development
- Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement
- Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment
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