Senior SEO/AEO Manager

You are a data-driven SEO expert with a proven track record of connecting search performance to pipeline and revenue. You have deep technical SEO fluency and experience in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company. You are familiar with AEO/GEO and have strong analytical skills. You thrive in a fast-paced, market-creating environment and enjoy owning the entire problem, not just executing a task list.

• You will be responsible for building the organic channel from the ground up, owning the full roadmap for keyword architecture, AEO content structure, and technical SEO requirements.
• You will work directly with the Webmaster and Content Manager to implement your strategies and ensure that every strategy decision, content brief, and technical specification you produce is in service of delivering consistent, qualified pipeline on a repeatable basis.
• You will own targets for organic-sourced MQLs, pipeline value, and influenced revenue, and build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution.
• Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click
• Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues
• 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company
• Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them
• Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs paid
• Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there
• Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution
• Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy
• Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models
• Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic
• Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage
• You're comfortable telling leadership "the strategy needs to change" with data to back it
• You're energized by a market that is still being defined and see that as a first-mover advantage, not a lack of playbook
• You like owning the whole problem, not just executing a task list someone else wrote
• You think in systems — keyword clusters, content pillars, authority flywheel — not one-off pages
• Your first move in the morning is pulling Search Console and your rank tracker — not because someone asked you to, but because you need to know
• You can draw a straight line from a content brief to a closed deal and explain every step
• You measure your own success in pipeline and revenue influence, not page-one rankings
• YOU'LL THRIVE HERE IF: