Senior Marketing Manager

Join Buddywise, a leading company in industrial AI and workplace safety, as a Senior Marketing Manager. In this role, you will be responsible for building and executing the marketing strategy across Europe and North America, working closely with various teams to strengthen Buddywise's market position and generate pipeline. You will have the opportunity to make a significant impact on the company's growth and success.

• Own and execute Buddywise's marketing strategy across account-based marketing, demand generation, content, events, and thought leadership initiatives.
• Build and run account-based marketing (ABM) programmes targeting enterprise organisations across manufacturing, logistics, forestry, construction, and other industrial sectors.
• Measure marketing performance, analyse funnel effectiveness, and continuously improve how Buddywise generates awareness, engagement, and qualified opportunities.
• Excellent written and verbal communication skills
• Experience building the first dedicated marketing function in a greenfield environment, defining strategy, setting up core demand generation motions, and establishing scalable marketing foundations
• Strong understanding of enterprise marketing motions, including account-based marketing, SEO/AEO, demand generation, pipeline creation, and sales alignment
• Excellent written and spoken English
• Ability to develop and execute campaigns that drive awareness, engagement, and qualified opportunities across complex buying groups
• Experience operating effectively in startup or scale-up environments where resources are limited and priorities move quickly
• Strong organisational and project management skills, with the ability to manage multiple initiatives and priorities simultaneously
• Ability to coordinate and influence cross-functional teams to achieve commercial outcomes
• 5 + years experience in B2B SaaS marketing, demand generation, growth marketing, field marketing, enterprise marketing, or a similar commercial marketing role
• Are humble and comfortable rolling up your sleeves and doing whatever is needed to move the business forward
• Familiarity with modern marketing and sales technology platforms including CRM, automation, prospecting, and analytics tools
• Care deeply about business outcomes and are willing to go the extra mile to help the company grow
• Take ownership naturally and don't wait for someone else to tell you what to do or how to solve the problem
• You'll likely enjoy and succeed in this role if you:
• Experience marketing to industrial, manufacturing, logistics, construction, supply chain, operational technology, or safety-focused audiences
• Professional working proficiency in one or more European languages is a plus
• Follow through on commitments and take pride in seeing things through to completion
• Enjoy combining strategic thinking with hands-on execution
• Learn quickly and enjoy becoming an expert in new products, industries, and customer challenges
• If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles