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Vice President of Marketing

Orb · San Francisco, United States

External listingfull-time14 days ago

About The Role

Join Orb, a fast-growing company under Adyen, as the Vice President of Marketing. In this hands-on role, you will own the growth and integrated marketing strategy, lead demand generation, and shift the company towards a more balanced outbound and account-based marketing approach. You will work closely with sales, product, and leadership to connect marketing directly to revenue. This position offers a range of benefits, including medical insurance, unlimited PTO, a 401k plan, and catered lunches in the office.

  • Own growth and integrated marketing strategy across owned and digital channels, including web and digital marketing, paid advertising, demand generation, and creative strategy.
  • Lead demand generation as the primary growth lever, building programs that scale pipeline and revenue, and shift Orb from a largely inbound business toward a more balanced outbound and ABM motion.
  • Build a co-sell and partner marketing motion in partnership with Adyen's global sales organization, and run integrated, full-funnel campaigns from global brand work through to scaled demand generation programs and events.
  • Hands-on experience with ABM and outbound motions, and a point of view on how to build them
  • A strong hands-on operator who's energized by building and executing in scrappy, early-stage mode not just directing from the top
  • A full-funnel marketer who thinks about growth holistically, from global brand campaigns all the way through to scaled demand generation programs
  • A collaborative partner to sales and product who ties marketing tightly to pipeline and revenue
  • Breadth across integrated marketing, events, paid marketing, web and digital, and creative and brand
  • Deep demand generation expertise is your primary strength, with product marketing exposure as a valuable secondary skill

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