GTM Enablement Lead
Sensi.AI · Austin, United States
About The Role
Join <Sensi.AI> as a GTM AI Enablement Lead, where you'll play a crucial role in accelerating the company's go-to-market evolution. You'll act as the primary hub across Sales, Marketing, Customer Success, and Product, ensuring a unified GTM strategy and consistent messaging. Your responsibilities will include distilling technical product releases into actionable materials, owning the lifecycle of enablement collateral, designing and leading training sessions, and building intelligent systems to capture and organize institutional knowledge. You'll also evaluate emerging AI tools and measure results through dashboards and ROI analysis.
- Act as the primary hub across Sales, Marketing, Customer Success, and Product to ensure a unified go-to-market strategy and consistent messaging.
- Distill technical product releases into clear, actionable materials and build the AI workflows that keep them current, distributed, and effective without manual intervention.
- Design and lead training sessions that build product fluency and sales excellence across go-to-market teams, and build and maintain the internal Knowledge Base as the organization's single source of truth.
- GTM fluency: You deeply understand how Sales, Marketing, and CS work, and what they need to execute well
- Familiarity with customer lifecycle management, onboarding, or customer operations
- B2B Startup or early stage company experience, ideally at a company with a strong product and a maturing GTM function
- Systems thinker: You see process gaps as automation opportunities and can design solutions that scale
- You evaluate whether a process requires human judgment before determining ownership
- Builder mindset: You're energized by the ability to build. You don't wait for a system to exist, you create it
- AI Native: You use AI tools daily, have built workflows that run without you, and can show us what they do
- Executes independently: Strong ownership, project management discipline, and ability to drive initiatives from idea to completion
- Expert communicator: You can simplify complex information for any audience, from a sales rep to a C-suite executive
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