Lead Marketing Analyst

Join Strava as a Lead Marketing Analyst, where you'll be a key member of the Marketing Analytics team. In this role, you'll measure paid and organic marketing performance, collaborate with various teams, and drive data-informed decisions. You'll own brand media measurement planning and strategy, deliver persuasive media performance reviews, and create and manage data pipelines. This position offers a range of benefits, including 100% company-paid benefits for employees and families, flexible paid time off, and a $2,000 annual professional development stipend.

• Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Brand Marketing, Data Science, and external agencies.
• Drive alignment across teams by gathering requirements from partners across the organization, collaborating to ensure alignment and maximize impact on measurement capabilities.
• Deliver persuasive and data-driven media performance reviews, translating complex findings into clear, compelling narratives that inform and drive decisions at the weekly and monthly business reviews.
• You are comfortable operating in ambiguity — able to design the right test, identify the best proxy metric, or transparently frame uncertainty in a way that empowers decision-makers rather than stalls them
• You have a track record of defining and building the key metrics and dimensions that accurately reflect user behavior and drive meaningful marketing decisions, proactively taking on challenging assignments and driving them to completion with strong organizational alignment
• You consistently meet goals, keep projects on pace, and follow through on your commitments, demonstrating the ability to analyze and prioritize projects based on their potential impact and maintain momentum even in challenging circumstances
• You have 5+ years of full-time experience in analytics, data science, or other quantitative domains supporting growth marketing teams, and have a track record of independently executing large-scale measurement projects and initiatives
• You are highly skilled in SQL, with extensive experience extracting large datasets and designing ETL workflows that balance performance and scalability, and you bring the analytical rigor to identify the right solutions to complex, ambiguous problems
• You're a strong communicator who can craft compelling narratives and ensure transparency by proactively sharing relevant insights that could impact projects or decisions
• You bring deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), brand lift studies, and experimental design
• You are able to spot things in our data that others have overlooked, and are comfortable making recommendations that will help the broader team improve our self-service capabilities and ways of working
• You take high ownership of your work, collaborating proactively with partners across the business to ensure alignment, maximize impact, and drive continuous improvement
• You're proficient in quantitative programming languages like Python, experienced with Tableau, consistently seeking to initiate improvements to processes and tools that deliver superior results
• You have 3+ years of experience with performance measurement across paid and organic channels, including TikTok, Meta, Reddit, and similar platforms and can anticipate and evaluate risks and opportunities associated with cross-channel strategies to make informed recommendations