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Head of Digital Growth

M&G · Edinburgh, United Kingdom

External listingfull-time7 days ago

About The Role

Join M&G Life, a leading financial services company, as the Head of Digital Growth. In this senior leadership role, you will be responsible for driving the multi-year digital modernization of our Individual Life & Pensions business. You will partner with key stakeholders to shape the next-era digital standard and lead programs that impact customer, adviser, and commercial KPIs. This is an exciting opportunity to make a significant impact on the future of our business.

  • Lead the multi-year digital modernization programs that transition current experiences, platforms, and services to a future state, from discovery through to benefit realization.
  • Own the commercial case for modernization, including sizing, sequencing, investment trade-offs, payback, and benefit realization across the program portfolio.
  • Define and embed a test-and-learn operating model, running enduring cross-functional squads that ship continuously and learn from data.
  • People leader – builds high-performing, empowered, cross-functional teams; coaches; sets standards and a culture of excellence and accountability
  • Regulatory fluency, especially Consumer Duty and GDPR; translates obligations into practical product and growth choices without compromising experience
  • Commercially astute Digital leader – connects experience decisions to flows, retention and lifetime value, with strong unit-economics and business-case discipline
  • Influential collaborator and communicator – aligns disparate stakeholders across Propositions, Distribution, Marketing, Technology, Change and Operations behind a single, shared vision
  • Comfortable with ambiguity and pace; brings a first-principles, outcome-orientated mindset to complex, regulated environments
  • Strategic and systems-thinker who can hold the long-arc view while making sharp, near-term prioritisation calls
  • Data-driven and experimentation-led; fluent in funnels, cohorts, attribution, A/B testing and behavioural analytics; sets metrics and closes the loop
  • Excellent stakeholder management and senior communication skills – credible at ExCo / SLT level and engaging across Distribution, Technology, Marketing and Operations
  • Proven track record of delivering measurable commercial growth (acquisition, conversion, retention, LTV) through digital channels at scale
  • Deep experience leading omni-channel adviser and/or customer journeys in a B2B2C model
  • Proven people leadership – building, coaching and scaling multi-disciplinary teams
  • Demonstrable success operating within a regulated environment with Consumer Duty (or equivalent) embedded across decision-making
  • Strong commercial and analytical skills – fluent with business case shaping, KPI definition, digital analytics and experimentation frameworks
  • Agile delivery expertise; experience running enduring cross-functional squads end-to-end (discovery to live)
  • Extensive senior leadership experience in Digital growth, proposition or product roles within financial services or another regulated, customer- and intermediary-led market
  • In-depth knowledge of the UK life & pensions market (open and closed book), adviser ecosystems, platforms and third-party servicing models
  • Exposure to large-scale digital transformation, target operating model design or modernization of platforms
  • Familiarity with modern growth, martech and personalisation tooling, and with AI-enabled experience and advice models

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