Head of Performance Marketing

Join LemFi, a fintech company focused on building a financial platform for immigrants. As the Head of Performance Marketing, you will own the global paid acquisition strategy, drive incrementality discipline, and connect team-level KPIs to long-term business health. This is a highly technical role that requires deep fluency in causal attribution, geo-lift testing, and Marketing Mix Modeling. You will work cross-functionally with Product, Analytics, Brand, and Compliance to ensure a tight coupling between acquisition strategy and product activation loops.

• Own the global paid acquisition strategy across various corridors, making final decisions on campaign scaling and budget allocation.
• Lead a continuous creative testing pipeline for culturally nuanced, diaspora-specific ad creative, ensuring effective messaging.
• Drive incrementality discipline through geo-lift tests, holdout experiments, and Marketing Mix Modeling, serving as the gatekeeper of CAC and payback period inputs.
• 8+ years in digital, paid performance, or growth marketing; fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred
• Some prior management experience required. This doesn't need to be extensive, but candidates should have experience leading, mentoring, or managing at least a small team
• This is a highly technical performance marketing role: deep fluency in causal attribution, geo-lift testing, holdout experiments, and Marketing Mix Modeling (you run on proof, not last-click assumptions), plus hands-on comfort with tracking setups, pixels, conversion APIs, attribution models, reporting dashboards, experimentation frameworks, and performance analysis at a granular level
• AI Builder: you already use AI tools (Claude, custom GPTs, automation platforms) to eliminate manual work and amplify team output; this isn't aspirational for you, it's how you operate
• Multi-market campaign experience across different geographies, regulatory environments, and cultural contexts; familiarity with diaspora demographics is a significant advantage
• Proven track record running large monthly paid media budgets across Meta, Google, and TikTok with a consistent record of hitting CPA and payback targets at scale
• Strong product-led instincts: you understand the full funnel from ad click through KYC to first active transaction, and you know how to close gaps in it
• Experience with DOOH or programmatic community-saturation campaigns in high-density immigrant markets
• Exposure to regulated fintech environments where Compliance is a real constraint on creative and targeting strategy
• Hands-on familiarity with corridor-based or market-tiering growth frameworks in a remittance or cross-border payments context