Senior CRM Manager (Automations)

Join LemFi as a Senior CRM Manager - Automations, where you'll be responsible for designing and owning lifecycle journeys that enhance customer engagement and drive business growth. You'll work closely with Product, Data, and Growth teams, and report directly to the Head of CRM. Your role will involve building onboarding, retention, reactivation, referral, and cross-sell journeys that adapt to real customer behavior. You'll also set up triggers, segments, and logic for each journey, test and measure performance, and report on lifecycle performance in actionable numbers.

• Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.
• Build referral and virality programmes that turn customers into the acquisition channel.
• Test, measure and iterate. Kill what doesn't move the number, scale what does.
• Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting
• Bias to ship and test over perfecting a brief
• Hands-on expertise in a major marketing automation platform (<Customer.io>, Braze, Iterable or similar). You build the journey yourself, you don't just brief it
• Experience building referral or virality mechanics is a strong plus
• Comfortable with SQL and event-based data models. You query the data behind your own journeys
• Comfort with AI tools for content generation and personalisation at scale
• Judgment on trigger logic and segmentation that holds up across multiple products and markets
• 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product
• Proficiency with Liquid language for dynamic, personalised content across journeys
• A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved
• Lived experience or deep empathy with the life of our users, the millions who move countries to build something better
• Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili
• Experience with WhatsApp or SMS as a lifecycle channel
• Background in remittance, cross-border payments or diaspora-focused products
• Experience designing loyalty or points-based programmes, beyond straight referral
• Experience operating in a regulated or compliance-sensitive comms environment